Thursday, April 7, 2011

Proenza Schouler, a pair of aces

Jack McCollough and Lazaro Hernandez, and are called the architects of Proenza Schouler, a young American fashion brand that despite having few years of existence (was born in 2002), has positioned itself as a modern luxury label for his pioneering vision and youth of today dress. A reference gateway neighborhood.

It all started in the prestigious fashion school Parsons, where both artists met and joined their creativity to sing the final graduation project together. The result was a fashion collection that exceeded all expectations, was awarded the "Golden Thimble" and was purchased in full by the prestigious Barneys New York stores, but this is history ...

Can not ask for less if we consider that collaborated in its infancy with great references of American fashion as Michael Kors or Marc Jacobs. Proenza Schouler Why? Just for the maiden names of their mothers, something that has not only inspired the way called but the essence of their work.

In an interview with the New York Times, Lazaro Hernandez said, "All young people who feel interest in modase inspired by the dress of their mothers." Not for nothing was the theme of great couturiers like Christian Dior who always took his mother's greatest source of inspiration. It has been said of them that their greatest strength is his vision almost architectural construction of clothing: calculated pattern to the millimeter, refined finishes, seams perfect ...

everything is done in detail, and therein lies its greatness. They became popular for his modern interpretation of a key part of the female dress of yore: the corset piece also remakes by other designers such as Jean Paul Gaultier, and although they often opt for structures and sober color ranges, its collections have some leave 'arty '.

It is said that Proenza Schouler, half think in black and one white. Together, they create an intense mixture of styles that branches into numerous sources of inspiration. His magic "French chic" which wisely mixed with a touch of grunge, he has earned much praise in the fashion world. In 2008 the firm introduced its first shoe collection is licensed by Giuseppe Zanotti and his opening line of handbags.

Since then, their models have become the 'it bag' of the moment with true adept as the sisters Olsen, Leighton Meester or Kirsten Dunst.

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