Founded in 1965 in Treviso, Benetton, the brand has never stopped growing, opening offices abroad and buy other brands (such as Sisley and Playlife). The United Colors of Benetton has become famous in the '70s for having revolutionized the concept of the sweater: on the gray head and very staid is reinterpreted by the house through the application of a very wide range of vivid colors and carefree than ever before that time were been designed on a classic garments like sweater.
Still, the Benetton brand is famous for its bright colors and youth immortalized in the shots of the famous and often challenged photographer Oliviero Toscani. As for the women's collection spring summer 2011, Benetton is reinterpreted his classic style by looking at current trends. In this collection we can distinguish four guidelines: - army lovers: the rigors of military-style mitigates in ultra-feminine and sensual lines - classic genius: it is a quick foray into the closet to which they steal men's shirts and jeans - Parachute: Lead style cargo and paratrooper - pop night: the frivolous and light toning to the '80s pop culture with its fluorescent colors and bright, its glitter and its painted surfaces.
Still, the Benetton brand is famous for its bright colors and youth immortalized in the shots of the famous and often challenged photographer Oliviero Toscani. As for the women's collection spring summer 2011, Benetton is reinterpreted his classic style by looking at current trends. In this collection we can distinguish four guidelines: - army lovers: the rigors of military-style mitigates in ultra-feminine and sensual lines - classic genius: it is a quick foray into the closet to which they steal men's shirts and jeans - Parachute: Lead style cargo and paratrooper - pop night: the frivolous and light toning to the '80s pop culture with its fluorescent colors and bright, its glitter and its painted surfaces.
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