Friday, May 27, 2011

Abercrombie & Fitch: A very special parade in Paris

A show definitely only one who had the pleasure to taste the French: Abercrombie & Fitch, the brand of casual fashion world's favorite, has landed in Paris more than 101 models, beautiful, and very little dress, who marched through the streets of the city. The event was organized for the opening of the new European stores, 23 Champs Elysées.

The inauguration took place on May 19 and the city was paralyzed in front of such beauty. The marketing strategy of the American brand has always been very clear: the committed and the contracts are all male and female models who dance to the shops thus attracting crowds of young girls, and not just adoring! And so 101 models, wearing only jeans, have been shown in all their prowess in the eyes of passers-by who definitely appreciated the show.

Too bad that one has not happened for the opening of the store in Milan but we can always hope: the American brand soon will arrive in Rome and wonder if the Romans are so lucky to be able to see the same event!

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