Tuesday, May 24, 2011

Yves Saint Laurent launches branded cigarettes: it is controversial

Yves Saint Laurent is launching its branded cigarettes and is now controversial. The French fashion house has decided to produce a black package, elegant black and gold: a pity that it is not fashionable but a clutch of cigarettes! Definitely a wrong message that he wants to do to pass the brand: smoking is not glamorous, just hurts! A big danger, especially for girls are more attentive to the fashion that they think they are flaunting trendy package signed Yves Saint Laurent.

A provocation that is not liked at all, even though the fashion house trying to promote this choice. What do you think? "Our message is intended to strike the female vanity - and bring on the script of the product - and make it clear to women who smoke cigarettes Yves Saint Laurent makes them much more attractive than those who smoke a different brand or those who do not smoke at all," .

"Those of Yves Saint Laurent should be ashamed - replies Deborah Arnott of Action on Smoking and Health - in part because Russia and Asian young people are still not protected from this type of advertising with this behavior and fashion brands such as YSL risk to lead to an addiction that can cause their death or severe disability.

Not surprisingly, since joining the ban on marketing and sponsorship of tobacco companies in Europe and the United States, smoking among young people has fallen by one third. "

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