The secret of attraction? It is now enclosed in a gloss. Just in time for Valentine's Day Lips Love arrives in England, the first lip gloss that contains pheromones. Prove more attractive could be as simple as passing the gloss. Why, if love is a matter of chemistry there are those, this chemistry has decided to exploit it fully.
Will be launched in the UK - just the Valentine's Day - Love Lips, a gloss that promises to increase the sex appeal thanks to the power of pheromones. These molecules, long recognized as "leaders" of sexual attraction, have been included, together with oxytocin (also known as the "hormone of falling") in the formula of lip gloss with the aim of making the wearer simply irresistible.
But if the role of these substances in the dynamics of seduction is proven by scientific studies, is not to underestimate the placebo effect. Because as pointed out by Lisa Hipgrave, UK director of the International Fragrance Association, "If you feel sure of yourself, it is instantly more attractive." And here, there is no chemical that takes. 
Will be launched in the UK - just the Valentine's Day - Love Lips, a gloss that promises to increase the sex appeal thanks to the power of pheromones. These molecules, long recognized as "leaders" of sexual attraction, have been included, together with oxytocin (also known as the "hormone of falling") in the formula of lip gloss with the aim of making the wearer simply irresistible.
But if the role of these substances in the dynamics of seduction is proven by scientific studies, is not to underestimate the placebo effect. Because as pointed out by Lisa Hipgrave, UK director of the International Fragrance Association, "If you feel sure of yourself, it is instantly more attractive." And here, there is no chemical that takes.
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