Thursday, March 17, 2011

Cosmoprof 2011: the perfume oscar live on the web

Back in 2011, this Cosmoprof, the most important fair of the beauty of Italy. The real news is that the long-awaited appointment with the Oscars of the fragrance, for the first time, will be live on the web. The winners of the competition will be announced Friday, March 18 during the evening to be held in the Cosmoprof Worldwide Bologna.

The expert jury will decide the best perfume, according to a set of standards and features: you can also follow the event live TV streaming on www. accademiadelprofumo. com. Winners of the International Academy of the perfume will be announced by Miss Italy 2004 Cristina Chiabotto. Were more than 40,000 consumers who voted for the best perfumes of the year and the voting took place in 400 stores (perfume, Coin and Rinascente) and on the website.

The evening was called Fragrance and Flavors of Italy and the winners of various categories will be awarded by Diego Dalla Palma, an expert on image, and Andy, a musician and painter of pop art. Franco will also be rewarded the prize of Lauriano Savorelli Elena Melik, the prize established by the Group Sales Perfumery Unipro for communication of the cosmetic industry.

BolognaFiere hosts once again the prestigious event: "In particular - stresses Duccio Campagnoli, Councillor - BolognaFiere want to invest on the values \u200b\u200bof quality in the round to assert its leadership not only in terms of events, but also in terms of industry sectors represented.

The phenomenon of Italian cosmetics is part of a project that wants to enhance BolognaFiere substantiated by its presence and its contribution: active participation in the evening of the Perfume Academy representing the strongest terms the concepts of wellness and quality of life, is the natural confirmation of this renewed strategy.

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