Monday, March 7, 2011

The eco-trendy H & M like Natalie

It will arrive in stores April 14 only, but the Conscious Collection of H & M is already doing to talk about himself. LOOK AT THE HEADS OF THE COLLECTION WE ARE CONSCIOUS like about '>> a mini wardrobe that has zero impact to gain the spotlight in no time you say, Natalie Portman has adopted a preview gala at the Vanity Fair Campaign Hollywood 2011.

The actress - Oscar fresh and always attentive to the ecological causes - has chosen a romantic minidress with lace sleeves, the cost abbordabilissimo (€ 39.95). Just the white (non-key color of the season) is the common thread that runs through the entire collection: from the minimalist look for tailoring, but also in a hyper-feminine, with lace, flounces and frills.

The choice ranges from strict blazer and pants, shorts and dresses cut to live steam, and there is even a selection of lingerie embellished by draping and broderie anglaise. But there are also T-shirts and pants for him and for children. The collection was created to give voice to the efforts of H & M in favor of environmental sustainability: all items are made with fabrics of cotton and flax, organic or recycled materials innovations, such as Tencel and recycled polyester.

"Today's organic cotton is not the only material that can be used to create collections total look, the possibilities are many. Creating a regular basis, these collections we can show the full potential of the tissues more sustainable, "says Ann-Sofie Johansson, Head Designer for H & M.

And since the clothes of this debut as well as sustainable are also delicious, we hope that the Conscious Collection is transformed into a fixture.

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