Monday, March 21, 2011

We love nails

French wrap, reconstruction with gel, color gels in 3D, vitrage ... Words do not mean very well put together but which can be summarized with one word: nails. To enamel and manicure is a rapidly growing and in great turmoil and the Cosmoprof many new products introduced. According to the latest data Unipro, 2010 saw an increase of about 7.2 per cent in sales of enamel, for a total of 92 million €.

Certainly the wide interest in light of the high number of exhibitors and visitors to the even more enormous pavilion Love Nails. The news? First, the form, it seems that next season will see a proliferation of nail-tipped, long, pointed and called a "stiletto." In most decorated in the most extravagant.

According to the magazine Love Nails (newborn and demonstration of the turmoil in the industry), the trend for spring / summer 2011 are the '70s and the hippie mood that characterizes them. So many flowers, therefore, as a tribute to the flower power generation. Stylized flowers, miniature in every shape and color.

The materials, assure us, are less toxic and the substances are not to overlap with nails but to merge, thus avoiding the effect of exfoliation. A passion for nails, which captures divas and celebs, some of which have lent their names to the lines of enamel. Starting from Kate Perry, who always shows off nail look amazing and that, in collaboration with OPI has created his own line, Katy Perry Collection: four colors for hands and feet as a top coat that gives an effect crack.

Staying in Italy, Ornella Muti, as the American singer, has signed its own collection, in partnership with the brand KyLua. This is Les Ongles, permanent enamel gel for women who have little time to devote to the manicure. Interviewed, the actress has confessed his mania for the manicure, which must be more than perfect and in particular to the enamel.

"I thought about all those women who are divided between busy work and family and not have too much time to devote to themselves and are constantly looking for products that combine aesthetics, high performance. For this reason I decided to create a line of enamel in permanent gel, can be applied at home and for a period of fifteen days.

" To conclude, note a curiosity: the nail vitrage submitted by the CNI brand. Gel bright vivid colors, transparent to light. The net effect is that of beautiful works in Murano glass.

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