Wednesday, March 23, 2011

Ricci, yes, but 2.0

Back to the lifelong learning, digital key: to get even the hair smooth, soft waves like those seen on the catwalk. It was responsible for some of the worst hairstyling 80s, perhaps this is also then fall into oblivion. But today, thanks to the return of the wavy hair (the favorite of many stars, and also often seen on the runway), the permanent one is ready to come back in style.

And do not immediately think of a head "Poodle effect" means the treatment in the meantime has evolved, and now a promising result, natural sexy, custom, and without undue stress to the hair. How does it work? The secret is an innovative procedure, developed by Japan's Yuko Academy. The hair is first treated with a protective solution, relaxing, and then wound on curlers, variable in number and diameter depending on the effect sought.

And this is where technology comes into play, because the roller is connected to a digital control unit that regulates the flow of steam through the rollers. With forty minutes of "cooking", you can create different textures, from casual waves like those of Gisele to perfectly defined curls à la Nicole Kidman.

And, apparently, the frizz will be just a bad memory, because the end result promises to be extremely soft, and incredibly easy to manage. For now, the digital perm is available in the most prestigious salons in New York and London, but given the great success that has met, we are confident that will not take long to land in Italy.

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