As part of a heterogeneous group composed of different identities, the new generation of Italian fashion designers are all together, Made in Italy in the international arena of contemporary fashion. Maria Luisa Frisa wants to prove this with the volume A new Italian fashion, released in bookstores these days for the Mode series of Fondazione Pitti Discovery and Marsilio.
Fashion curator and director of the degree course in Fashion Design at the University of Venice IUAV, Friesland fixed on the pages of his book on the move a reality difficult to pin down, bringing attention to a group of new players often obscured by the big names the past. Described with 814 color pictures and cards to complete this section, the designers are considered young stars in the firmament of fashion (much like the cover suggests).
Working for their brands, such as Francesco Scognamiglio, Gabriele Colangelo, Albino, Giambattista Valli and the duo creative leitmotif, or are instead the new interpreters of historic Maison (Italian or not) as Frida Giannini, Riccardo Tisci, Stefano Pilati, Maria Grazia Chiuri and Pier Paolo Piccioli, and Bianca Maria Gervasio, or both, as Tommaso Aquilano and Roberto Rimondi: they are the protagonists of the new Italian scene.
Where "Italy is not only a geographical entity, as explained by Stefano Tonchi, director of W, in the preface to the book - which is not necessarily the capital Milan, where fashion does not reign absolute but is mixed continuously with the other disciplines contemporary culture. " "Local and international heroes," says Tonchi, who "live and work in the world, but know the reality of the Italian province.'m Eclectic and interdisciplinary and are often close or far off the old definition of fashion designer as the most modern creative director .
Representatives of a new kind of fashion, in short, whose work represents the Italian style in the world. 
Fashion curator and director of the degree course in Fashion Design at the University of Venice IUAV, Friesland fixed on the pages of his book on the move a reality difficult to pin down, bringing attention to a group of new players often obscured by the big names the past. Described with 814 color pictures and cards to complete this section, the designers are considered young stars in the firmament of fashion (much like the cover suggests).
Working for their brands, such as Francesco Scognamiglio, Gabriele Colangelo, Albino, Giambattista Valli and the duo creative leitmotif, or are instead the new interpreters of historic Maison (Italian or not) as Frida Giannini, Riccardo Tisci, Stefano Pilati, Maria Grazia Chiuri and Pier Paolo Piccioli, and Bianca Maria Gervasio, or both, as Tommaso Aquilano and Roberto Rimondi: they are the protagonists of the new Italian scene.
Where "Italy is not only a geographical entity, as explained by Stefano Tonchi, director of W, in the preface to the book - which is not necessarily the capital Milan, where fashion does not reign absolute but is mixed continuously with the other disciplines contemporary culture. " "Local and international heroes," says Tonchi, who "live and work in the world, but know the reality of the Italian province.'m Eclectic and interdisciplinary and are often close or far off the old definition of fashion designer as the most modern creative director .
Representatives of a new kind of fashion, in short, whose work represents the Italian style in the world.
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