That's right: Sisley is one of the most popular fashion brands in Italy and worldwide, but few know its now long history leading up to the present day. Everything begins with a denim collection presented in Paris in 1968, warm and rich social and political implications. From denim Sisley grows quickly to different areas of the fashion industry already achieving some success.
In 1974 Sisley, along with exclusive rights to use the name, was bought by the Benetton group that promotes its real launch in the general public. Within the creative staff has started to spread the idea that the brand must be characterized by elegance, attention to detail and the simplicity of the lines, that have always distinguished the soul Sisley clothing.
This mark identifies the facts of the frontiers of cutting-edge trendy Benetton (in addition to the famous United colors also includes Playlife). Sisley now has 850 stores worldwide and its success is largely due to the different collections that manage to combine sporty and casual, formal and elegant.
But they have also contributed to the different advertising campaigns that seek not only to the mere sale of the product, but promoting a particular lifestyle (for the series Sisley do it better!).
In 1974 Sisley, along with exclusive rights to use the name, was bought by the Benetton group that promotes its real launch in the general public. Within the creative staff has started to spread the idea that the brand must be characterized by elegance, attention to detail and the simplicity of the lines, that have always distinguished the soul Sisley clothing.
This mark identifies the facts of the frontiers of cutting-edge trendy Benetton (in addition to the famous United colors also includes Playlife). Sisley now has 850 stores worldwide and its success is largely due to the different collections that manage to combine sporty and casual, formal and elegant.
But they have also contributed to the different advertising campaigns that seek not only to the mere sale of the product, but promoting a particular lifestyle (for the series Sisley do it better!).
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