Fashion is often perceived by the general public as the empire of the ephemeral and superfluous, but it must be said that sometimes the house fail to amaze us with initiatives that look beyond bags, clothes and shoes (for another damn fine!) . Among these we must note the draft Water for Life by Giorgio Armani Parfums, in collaboration with Green Cross International, an organization working in the fields of ecology, education and deployment to war zones.
With the purchase of a bottle of Acqua di Giò Acqua di Gioia is donated or hundred liters of drinking water to the Ghanaian population. Anyone can make a contribution to the project even through facebook (www. facebook.com/acquaforlife): indeed for each new registration initiative is donated to the dedicated page for every ten liters and "like" another liter.
With the purchase of a bottle of Acqua di Giò Acqua di Gioia is donated or hundred liters of drinking water to the Ghanaian population. Anyone can make a contribution to the project even through facebook (www. facebook.com/acquaforlife): indeed for each new registration initiative is donated to the dedicated page for every ten liters and "like" another liter.
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