Growing pharmacy as a sales channel, anti-cellulite creams are sold anti-wrinkle, facial wipes and products for the feet strike the body care products and fragrances sales record high. Waiting to be opened Cosmoprof, the most important showcase of the Italian world of cosmetics, let's see what state is this world and it was affected by the crisis.
These, in broad terms, the results of research carried out by Unipro (Italian Association of Cosmetic Companies) on the habits and purchase of cosmetic products by the Italians. In principle there is an increase of 1 percent of the beauty industry, despite many tensions are on the purchasing power of Italian families.
This shows, also according to surveys carried out by Confcommercio, such as cosmetic products have long since entered the daily life and habits of the Italians. The pharmacy, therefore, as a sales channel that has seen more growth than before, with sales accounting for 15.7 percent of the total.
It follows a herbalist, an increase of 5.5 percent. Even in perfumery sales show an increase of 0.7 percent, perfume, after large-scale distribution (of the order of 44.4 per cent of total sales), it is still the preferred sales channel. Increases even for the door-to-door (plus 5.5 percent) and mail-order industry, where the Internet is still marginal, but a segment in constant evolution.
Resist consumption of cosmetics in professional channels and in beauty parlors. What confirms this? First, that Italians do not give up the body care, despite economic hardship and that purchases are made with more attention to quality and performance. What are the best selling products? Those for the body were recorded for higher consumption, with a rate of more than 16.2 percent of the total value of sales.
In particular, they have kept the anti-cellulite products (plus 4.4 per cent), water and body oils (plus 4.5 percent) and decreased sales of solar and self-tanners (less than 2.3 per cent in sales) and that of anti-aging and firming the body (less than 1.9 per cent). After the body products, best sellers are the ones for the face.
Curious growth in sales of wet wipes for the face, which grew by 7.8 percent, to more predictable anti-aging and anti-wrinkle. Fall shopping for eye and specific areas (less than 1 percent) and moisturizers and nutrients (less than 1.8 per cent). In third place among the best selling products, those for the hair, but showed a decrease of 2, 6 per cent.
The shampoo suffer less the weight of the drop in sales (0.8 percent) more touches after that of shampoos, conditioners and masks, with a decline of 2.5 percent. Overcome by foams and creams, dyes (less than 3.5 per cent). The sale of body products shows a slight decline of 0.7 percent.
It should be noted the curious growth of products for the hygiene of the feet (more than 5.8 per cent) and those for personal hygiene (plus 2.5 percent). Growing instead vedita glazes (over 7.2 per cent) and perfume, an increase of 3.1 percent. Demonstration that the commitment in research and innovation are charged even in times of crisis.
Other products that showed a significant increase in sales were the make-up boxes (with more than 11.3 per cent), the anti-stain (more than 6 per cent), solvents (even more than 16.1 per cent) gift boxes and woman, grew by 14.4 percent. 
These, in broad terms, the results of research carried out by Unipro (Italian Association of Cosmetic Companies) on the habits and purchase of cosmetic products by the Italians. In principle there is an increase of 1 percent of the beauty industry, despite many tensions are on the purchasing power of Italian families.
This shows, also according to surveys carried out by Confcommercio, such as cosmetic products have long since entered the daily life and habits of the Italians. The pharmacy, therefore, as a sales channel that has seen more growth than before, with sales accounting for 15.7 percent of the total.
It follows a herbalist, an increase of 5.5 percent. Even in perfumery sales show an increase of 0.7 percent, perfume, after large-scale distribution (of the order of 44.4 per cent of total sales), it is still the preferred sales channel. Increases even for the door-to-door (plus 5.5 percent) and mail-order industry, where the Internet is still marginal, but a segment in constant evolution.
Resist consumption of cosmetics in professional channels and in beauty parlors. What confirms this? First, that Italians do not give up the body care, despite economic hardship and that purchases are made with more attention to quality and performance. What are the best selling products? Those for the body were recorded for higher consumption, with a rate of more than 16.2 percent of the total value of sales.
In particular, they have kept the anti-cellulite products (plus 4.4 per cent), water and body oils (plus 4.5 percent) and decreased sales of solar and self-tanners (less than 2.3 per cent in sales) and that of anti-aging and firming the body (less than 1.9 per cent). After the body products, best sellers are the ones for the face.
Curious growth in sales of wet wipes for the face, which grew by 7.8 percent, to more predictable anti-aging and anti-wrinkle. Fall shopping for eye and specific areas (less than 1 percent) and moisturizers and nutrients (less than 1.8 per cent). In third place among the best selling products, those for the hair, but showed a decrease of 2, 6 per cent.
The shampoo suffer less the weight of the drop in sales (0.8 percent) more touches after that of shampoos, conditioners and masks, with a decline of 2.5 percent. Overcome by foams and creams, dyes (less than 3.5 per cent). The sale of body products shows a slight decline of 0.7 percent.
It should be noted the curious growth of products for the hygiene of the feet (more than 5.8 per cent) and those for personal hygiene (plus 2.5 percent). Growing instead vedita glazes (over 7.2 per cent) and perfume, an increase of 3.1 percent. Demonstration that the commitment in research and innovation are charged even in times of crisis.
Other products that showed a significant increase in sales were the make-up boxes (with more than 11.3 per cent), the anti-stain (more than 6 per cent), solvents (even more than 16.1 per cent) gift boxes and woman, grew by 14.4 percent.
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